Friday, February 27, 2009

form of content 4


The design i decided to talk about today on this form of content is a piece entitled Color design by Hampus Olsson. The image was design to express this artist love for color. In this brief blog i hope to explain to you why this is a successful piece.
There are many positives about this composition. As you can see the mean behind this image is spell out for you in the picture frame and in the title, color. The first thing i notices was the variety in color used in this image. Olsson use a large amount of different colors to help the viewer see her love for color. Next I noticed the focal point point the artist use. which really pulls your eye in to the picture frame. I Believe the art wanted to use triangles as a repeated shape, which i see in the different sections of color in the background. I also notice as the artist created thee focal point its seem that she did not place it directly in the middle, which is good because a lot of time centered focal points can over power the whole composition and turn in to a swore spot in you work, which takes away from the hierarchy of the whole image. Last thing I noticed is the typeface the artist decide to use it is a very simple type face but the color treatment the artist decided to use on it makes the simple text fit perfect in the image.

Thursday, February 19, 2009

Form of content 3

For this Form of content i decided to discuss the famous I love NY logo, created by Milton Glaser. The logo as you can see consist of a capital I, a red heart that stands for love, a capital N standing for New and a capital Y short for York. Being that this design is so popular I intend to explain to you why this is a successful composition in this brief form of content.
The I love New York image is such a successful design for many reasons. One of the reasons that plays a big part in its likability is the fact that this image appeals to your logical and visual senses. The Simple Reading of this design helps draw the viewer in the the composition initially because you first identify that the image is saying something. The next strong point of the design that helps in the success of this design is the red heart that acts as a focal point in this image. The brightness of the red heart in a basically black and white image acts as a attention grader that brings you end to then later read the image. Last I feel like the positioning of the read heart and other 3 letters help keep your eye on the page.

Monday, February 9, 2009

Form of Content 2 ipod Nano


The composition I decided to discuss in this form of content is a product poster design by graphic designer Jonathan Ives. The poster is design to display  several different ipod Nano in a way were it captures your eye and give you a feel for how small and lite a ipod Nano is. The Poster also is made to give you a since of variety in color that the ipods can be purchase in. Through this form of content i intent on informing you why this is a successful composition.
In this Poster created by Jonathan Ives, he did a good job of meeting all his visual expectations. The first thing i noticed about this image is that it has a very strong sense of depth. Through the placing of the ipods he was about to push the image deep into the picture frame with out distorting any images. Next I noticed the variety in color in the composition. I believe that the changes in color through out the poster helps keep the eye moving through out the page and makes it very visually interesting. Last Jonathan did a good job of placing the ipods in diagonals. witch lead the eye in and out the page and from one ipod to another keeping you focusing on the whole image.  Ives has a strong since of Hierarchy. 

Friday, January 23, 2009

Form Of content


The artwork I decided to talk about in this form of content is a work done by graphic designer Neville Brody. He  is an world renowned designer who takes full advantage of what type has to in design. This particular composition I choose to  talk about in this paper is a poster made to advertise an exhibition and lecture called Fuse Day Manchester. I believe the poster is a good example of using type to achieve many things. I intend to explain to you how Brody creates both positives in repetition and movement, and negatives in dept and readability.
There are many positives things in the design of this poster. In my opinion Neville Brody did a good job in the choosing of the font. The overlapping of each individual word with the same world does a good job of creating movement and repetition. Also the placing of the different colors keeps the eyes busy and moving around the page. Though there are positives there are also weaknesses in this poster. I feel that this composition lacks a sense of hierarchy . The Variety in font size and the overlapping of smaller type over bigger type makes the poster less appealing and hard to read. Also the breaking up of the world Manchester may fit his layout but may not be necessary in benefiting the final design of the poster. If i was able to change a few things about the poster to make it better, i would lower the variations in type size from 5 or 6 to 3 or 4, and i would also lessen the overlapping of type. I feel that these few changes would help fix the problem with hierarchy and readability .