Friday, January 23, 2009

Form Of content


The artwork I decided to talk about in this form of content is a work done by graphic designer Neville Brody. He  is an world renowned designer who takes full advantage of what type has to in design. This particular composition I choose to  talk about in this paper is a poster made to advertise an exhibition and lecture called Fuse Day Manchester. I believe the poster is a good example of using type to achieve many things. I intend to explain to you how Brody creates both positives in repetition and movement, and negatives in dept and readability.
There are many positives things in the design of this poster. In my opinion Neville Brody did a good job in the choosing of the font. The overlapping of each individual word with the same world does a good job of creating movement and repetition. Also the placing of the different colors keeps the eyes busy and moving around the page. Though there are positives there are also weaknesses in this poster. I feel that this composition lacks a sense of hierarchy . The Variety in font size and the overlapping of smaller type over bigger type makes the poster less appealing and hard to read. Also the breaking up of the world Manchester may fit his layout but may not be necessary in benefiting the final design of the poster. If i was able to change a few things about the poster to make it better, i would lower the variations in type size from 5 or 6 to 3 or 4, and i would also lessen the overlapping of type. I feel that these few changes would help fix the problem with hierarchy and readability .

1 comment:

  1. great review! I agree. It's a poster...it has to read well. First and foremost.

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